December 7, 2022



10 Issues You Didn’t Learn about Andre Menezes

Andre Menezes is the CEO of Subsequent Gen Meals. His corporate is best-known on account of TiNDER, which is a plant-based meat this is supposed to change for rooster. Very not too long ago, Subsequent Gen Meals controlled to boost $100 million in a Sequence A investment spherical that can be used to gasoline its additional growth.

1. Born in Belo Horizonte, Brazil

Menezes was once born in Belo Horizonte, which is the 6th greatest metropolis that may be discovered within the nation of Brazil. The area was once settled within the early 18th century. Alternatively, Belo Horizonte itself took place within the overdue nineteenth century since the leaders of the Brazilian state of Minas Gerais sought after a brand new capital. At the present time, town is a regional middle of tech, tradition, and trade.

2. Went to the State College of Campinas

Schooling-wise, Menezes went to the State College of Campinas. Mentioned college is alleged to be accountable for a miles upper share of Brazil’s analysis output than standard, which is supported through the way it produces extra patents than every other Brazilian group with the only exception of the state-owned oil corporate Petrobras. As such, people shouldn’t have any downside guessing that the State College of Campinas may be thought to be to be one of the vital superb faculties in Brazil in addition to the remainder of Latin The usa.

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3. Studied Mechanical Engineering

At school, Menezes studied mechanical engineering, which isn’t precisely the primary box that involves thoughts for most of the people once they bring to mind start-ups focused on plant-based meats. Nonetheless, quite a lot of other people pass directly to paintings in a box this is very other from what their training ready them for. Certainly, Menezes set to work in finance once he completed running as a procurement intern at Siemens in 2011.

4. Has Intensive Revel in with the Meals Business

Menezes has in depth enjoy with the meals business. It is because he went to paintings for BRF S.A. in overdue 2013. For individuals who are unfamiliar, stated corporate is the made of a merger between two Brazilian meals corporations known as Sadia and Perdigão, that have been sufficient to make it one of the vital greatest meals corporations that may be present in all the global. That is supported through the way it employs greater than 100 thousand other people. A host that speaks volumes in regards to the measurement of its operations. Menezes spent six years running at BRF S.A.

5. Was once a Provide Chain Guide to a Joint Project

Talking of which, Menezes’s ultimate task at BRF S.A. was once running as a provide chain advisor for a three way partnership located in Singapore. That’s the similar position that Subsequent Gen Meals is founded out of within the provide time. As for why that’s the case, Singapore has develop into one thing of a hub for food-related start-ups. This is sensible since the city-state has a powerful hobby in making sure its meals safety via trendy meals manufacturing strategies. Partially, that is on account of local weather exchange, which threatens everybody. Alternatively, it will have to even be discussed that Singapore’s dating with neighboring Malaysia is an advanced one, that means that this can be a attention as smartly. On most sensible of this, the city-state has the important infrastructure in position to toughen such ambitions. One thing that may’t be stated for many places available in the market.

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6. Met Timo Recker in Singapore

Unsurprisingly, Menezes met the Subsequent Gen Meals co-founder Timo Recker in Singapore whilst he was once having a look into the most productive plant-based merchandise that have been to be had for distribution at stated location. It proved to be an excessively lucky assembly. In spite of everything, each Menezes and Recker have been in a position to begin one thing new, with the outcome that they were given Subsequent Gen Meals up and operating on October 1 of 2020.

7. His Product Is Flexible

As discussed previous, Subsequent Gen Meals is legendary for one of those plant-based rooster known as TiNDER. It’s attention-grabbing to notice that Menezes and the remainder of Subsequent Gen Meals’s management have put a powerful emphasis at the versatility of this product. This is sensible as a result of rooster is an excessively flexible roughly meat, that means {that a} identical roughly versatility at the a part of a rooster change will allow it to focus on extra markets and thus extra shoppers than in a different way conceivable. Moreover, a loss of versatility would spotlight the rooster change’s nature as a rooster change, which is possibly no longer the most productive promoting level for such merchandise.

8. His Product Is Made Out of Non-GMO Elements

On a connected word, likelihood is that just right that people can wager that TiNDER is created from non-GMO elements. Merely put, there may be an ongoing debate about whether or not GMO vegetation will also be relied on or no longer, with the outcome that a large number of shoppers have settled at the place that GMO vegetation can’t be relied on. As such, if Menezes and the remainder of Subsequent Gen Meals’s management had long past with the usage of GMO elements, they’d have locked themselves out of a large number of markets. One thing this is in particular true as a result of a just right chew of the shoppers who’re maximum interested by plant-based meats also are shoppers who care about this factor.

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9. Has Long gone with an Asset-Gentle Trade Type

Subsequent Gen Meals has noticed speedy growth. To a substantial extent, it is because Menezes and the remainder of the corporate’s management have long past with an asset-light industry fashion. To call an instance, they aren’t doing their very own manufacturing. As an alternative, they’re entrusting that a part of the method to native companions for greater ease.

10. Plans to Center of attention On Geographical Growth

Lately, Menezes plans to concentrate on geographical growth. His corporate has plans to introduce different plant-based meats to change for different kinds of meats. Alternatively, the ones gained’t be to be had anytime within the close to long run. In the intervening time, Menezes needs to concentrate on breaking into america in addition to different primary markets corresponding to Brazil and China.